With the vast majority of Americans owning a cell phone, and a high percentage of those being smartphones, more and more people are using their phones to access the internet, and more specifically, company websites. While most smartphones can easily access websites, mobile sites are more user-friendly, because they usually only show the most pertinent information and have larger buttons to access different sections of the page.
Knowing the importance of mobile accessibility, the commercial real estate industry is making “becoming mobile” a business strategy priority. Also, mobile usage has significantly increased in the commercial real estate industry already, and CRE websites can expect about 10 percent of their traffic from mobile devices. CRE professionals can capitalize on this increased traffic by providing only what visitors are looking for and making sure the information is displayed clearly.